KATZ sponsors European Beer Star as an official partner

Effective immediately, KATZ, the global industry leader in beverage coasters, is an official partner of European Beer Star, one of the most important beer competitions in the world. With this partnership, KATZ is helping promote craft brewery and boost the international beer industry.

 

An international competition with more than 20 years of history

 

Since it first kicked off in 2004, every annual installment of European Beer Star has seen awards being given to beers that make a compelling statement in terms of both taste and quality. The competition is organized by the Verband Private Brauereien private brewery association, and is especially intended for the type of traditional beer styles that have deep roots in Europe. With participants from around 50 countries, European Beer Star is an important benchmark for breweries from around the world, as well as a seal of quality that confirms extraordinary brewing abilities.

 

Promoting. Sponsoring. Growing together.

 

“Beer and beverage coasters are simply inseparable. In fact, these coasters are a mainstay of European beer culture, if not global beer culture. They make beer brands visible to consumers for extended periods of time. By taking on this role as a sponsor, we’re proactively supporting a commitment to high-quality beer, as well as international networking among breweries,” says KATZ Senior Sales Manager for Germany, Austria, and Switzerland Olaf Müller. Kilian Kittl, managing director of Private Brauereien Bayern e.V. and project manager for European Beer Star, confirms this: “We’re tremendously happy to be able to welcome KATZ as a new partner. The experts in beverage coasters will be assisting European Beer Star in the future with their unrivaled know-how and expertise in this area.”

 

Both companies see much more than just a conventional sponsorship in this new collaborative endeavor. In fact, they view it as an opportunity to live shared values and generate new prospects.