Koehler Paper starts large-scale roadshow with »Cat on tour«

More than 2,000 kilometers in 14 days: Koehler Paper is letting the public know the advantages of paper-based packaging, up close and personal. As part of a two-part promotional tour Koehler is stopping at headquarters of food retail and consumer brands. The first tour is taking them through southwestern and northwestern Germany and started on June 08 in Kehl in Baden-Württemberg.

 

“As a packaging material, paper has huge potential, even if it is often overlooked. So it is all the more important to make manufacturers and the trade aware of the topic – and to show them viable options given demanding regulations, such as the European PPWR,” explains Philipp Prechtl, Chief Strategy Officer at the Koehler Group.

 

A central theme of the campaign – a larger-than-life sized cat transported in a semi truck – is making a total of 15 stops. Under the motto “Pack it in paper,” Koehler Paper is informing people about the advantages of paper-based packaging materials. The nationwide campaign focuses on key aspects such as the barrier capability of flexible packaging paper for optimal product protection, the role of retail and brand-name manufacturers in selecting packaging material, as well as cost aspects.

 

For more information about the campaign and the roadshow visit: https://pack-it-in-paper.faz.net/