Two Whisky Brands, One Shared Signature: Exclusive Packaging Solutions Brought to Life with Premium Black Recycled Paper

Premium liquors need sophisticated packaging that matches their exclusivity in every single aspect. Through two different whisky projects – one for “Preussischer Whisky” and the other for “Salzatal Whisky” – the black recycled paper from Koehler Paper’s greenium brand shows exactly how to deliver on this need while seamlessly combining sustainability and diversity of design with a premium aesthetic.

The packaging for both whiskies uses premium black recycled paper options that make an extremely com-pelling case as a result of their elegant appearance, enjoyable feel, and extraordinary subsequent pro-cessing properties. The corresponding design deliberately uses a simple, minimalist presentation in which the jet-black paper not only underscores the timeless value of the products, but also functions as a plat-form on which the brands themselves get a powerful spotlight.

Finishing details chosen with great care create vibrant contrasts between the matte surface and tastefully accentuated elements. This not only reinforces the visual depth of the corresponding packaging, but also makes the exclusive nature of these whiskies come alive so that it can be seen. In addition, just briefly touching the paper conveys an impression of unrivaled exclusivity, rendering the premium nature of these brands tangible.

Packaging solutions that perfectly combine sustainability and diversity of design with a premium presen-tation

Both packaging solutions illustrate how modern recycled paper can fully live up to the high levels of so-phistication required by premium brands. “The jet black paper in our greenium brand makes an exception-ally compelling case with its exclusive look, luxurious feel, and outstanding suitability for premium finish-ing. This makes it the perfect material for packaging solutions that not only make sustainability visible, but also combine it with luxury, distinction, and a strong brand identity in a single package,” says Udo Hollbach, the Managing Director of the Koehler Paper Greiz mill.